Amazon claims that this year’s Prime Day was the most successful shopping event in its history – boasting 100 million products sold, even with the site’s crash at the beginning of the sale. But it turns out Prime Day was just as beneficial for other Amazon competitors.
Prime Day wasn’t just a hit for Amazon. It was also a big day of sales for competitors such as Walmart, eBay, Target and Best Buy who all leveraged the event to promote competing offers on their own e-Commerce sites.
Getting in on the Prime Day Competition
Prime Day offers room for opportunity for retailers to get in front of shoppers who are ready to spend ahead of back-to-school. Lead-in to Prime Day is particularly important, especially for Amazon, but also for other retailers, so that as Amazon is getting the word out about its upcoming deals, so are they.
More Ads = More Impressions
Amazon led the pack for ads, with 21,000 ads promoting Prime Day and other deals on Amazon.com. Walmart came in second, with 5,800 ads promoting its online deals, while Best Buy fell to the bottom with 730. There’s so comparing impressions with Amazon which brought in around 175 billion of them with its ads that ran ahead of and on Prime Day.
Impressions from Their Own Site
For Walmart and Best Buy, the majority of their impressions came from off-site ads that drove consumers to their respective platforms, while Target and Amazon saw more impressions from ads on their own websites promoting their own deals.
Mobile Display Ads Win
Retailers competing with Amazon during Prime Day saw the most impressions come from mobile display ads followed by desktop display and mobile video ads.
To see the full breakdown of Prime Day sales and ad stats, and original article head on over the Digiday.