Product videos for e-Commerce are extremely effective in not only enhancing the online shopping experience, but also in turning a casual browser into a lifelong customer. Here’s how you can use videos to leverage sales for your e-Commerce store.
Why Are Videos So Effective for e-Commerce?
Getting shoppers through the virtual door is no longer enough. What can you do to increase sales and help consumers hit the “Add to Cart” button and successfully complete the check-out process? Product videos!
A recent post by Martin Zhel, “How Product Videos Increase e-Commerce Conversion Rates”, he carefully breaks down the benefits and best practices of product videos. Below is a brief overview.
Better SEO Ranking
Not only do videos help with SEO in general, but they also help to decrease your bounce rate, increases the amount of time someone spends on your site, and attracts more high-quality backlinks and social shares.
Sharable and Viewable
People are more likely share a link to a video than to a PDF or text description, which is a known fact. In addition, people are more attracted to clicking on a video thumbnail then to non-visual material. It takes less effort and concentration to watch a video then to read a description.
Video takes away any ambiguity about a complicated or intricate product by helping to highlight key features and functionality better than any text description can. A 30-second video is equivalent to a half a page of text or more and can provide more information in less time.
Still Not Convinced?
People between the ages of 12-20 in first-world countries are far more media-savvy than previous generations. This may seem like a no brainer, but that amounts to about 50% of the U.S. population, and is a demographic with an estimated purchasing power of $150 Billion.
Combine that with comScore’s data that 64-85% of customers are more likely to purchase a product after watching a product video, and it’s apparent that if you didn’t care about product videos before, you definitely need to start caring now!