Ever wonder what some real-life results are for companies who invest in retargeting as a proactive, long-term strategy to drive site traffic and online sales? We have the perfect case study to share with you, featuring the success of Total Wine & More and their partnership with ReTargeter!
Total Wine & More is America’s largest independent retailer of fine wine, with over 130 superstores across the country. In addition to their brick-and-mortar locations, Total Wine & More runs a fast-growing e-Commerce storefront.
Total Wine & More’s digital marketing team enlisted the help of ReTargeter in the Spring of 2014, and ever since then they have continued to leverage retargeting as a proactive, long-term strategy to drive site traffic and online sales.
The Bottom Line
While in-store sales are consistently the biggest revenue generator for all alcohol retailers, consumer buying trends have shifted and Total Wine has increased their focus on e-Commerce. ReTargeter works directly with Total Wine’s digital marketing team to analyze opportunities and offer online solutions. The retargeting strategy has most recently shifted to a focus on CRM and Abandoned Cart retargeting, while continuing to invest in creative assets to provide a personalized shopper experience. With these changes, Total Wine’s bottom line is benefiting from a direct impact.
Total Wine’s priorities have evolved over the two-year partnership, and ReTargeter has shifted their strategy to accommodate their business goals. The length of their partnership has allowed both companies to explore innovative solutions to grow Total Win & More’s e-Commerce business, and the results are impressive. To learn more about the Total Wine & More success story with ReTargeter, you can download the full case study.
Results at a Glance
Through their partnership with ReTargeter, Total Wine & More has seen the following measurable results:
Increase in Revenue
Average Click Through Rate
Lifetime Return on Ad Spend
Want to know how ConversionPoint’s ReTargeter can help your bottom line? Contact the ReTargeter team to discuss what’s possible!