While e-Commerce continues to explode with growth, it comes to no surprise that emerging e-Commerce companies must come up with plenty of new digital ad strategies to earn new customers and compete with the competition.
The competition is stiff in the world of e-Commerce, and to earn new customers, and maintain the most loyal ones, e-Commerce companies have to stay on top of their digital ad strategy game. Let’s take a look at a few ways to engage your audience and grow your e-Commerce brand.
Best Practices to Improve Digital Ads
Although there are hundreds of unique approaches to digital ads, there are a few things that all good marketers have in common. The good ones use segmentation, personalization, retargeting and dynamic ads to create ad campaigns that win.
Leveraging customer data and demographics is the first thing that should be done when designing any marketing campaign. This will help you determine exactly who your core audience is, and how they prefer to shop., Once you’ve for your target audience broken down into sub-groups, the more you can narrowly segment your audiences.
Personalization is everything in modern marketing, Consumers don’t want to feel like a sheep in a heard, as studies show that over half of all customers are willing to share personal information if it means they will gain a better experience. This strategy is also helpful in funneling ad dollars where they are best spent.
Retargeting campaigns can seriously boost your bottom line and take your ad spend to a different level. A retargeting strategy requires you to market to the consumers which have already visited your website or viewed a product but yet to pull the trigger and purchase. Online retargeting helps you by scoring those already interested customers and gets your more sales transactions.
Dynamic ads are display ads that factor in the user data and change from person to person. In other words, they use your audience personas and segments to create a more personalized experience for individual users.
Consumers will tune out ads that don’t catch their attention, which makes creativity essential when it comes to your ad campaigns. Use captivating language, eye-catching imagery, and interactive features to keep your customers engaged.
Fresh Ideas to Market Your Online Store
Understanding what makes a good ad is essential, but levering ad strategies to create something bigger and more engaging is the best way to get the most out of every single one of your marketing dollars.
To engage your audience, you’ll need to create memorable messaging. Getting creative about your wording and storytelling, all while wearing in the value propositions for your product are a sure-fire way to get customers.
If creative personalization is what you are after, adopting a strategy that looks beyond segmentation and retargeting may just be what you need. Many brands are weaving in customizable, shareable elements to encourage users to take photos of their products and share on social media. What could be better than free advertising?
Taking Digital Advertising to the Next Level
The main takeaway you should be leaving with is that digital advertising has tons of potential, both in helping you reach new audiences and revolutionizing the way you think about and deploy marketing efforts. With limitless targeting and reach, digital advertisers are working hard to push boundaries and hit new targets. Are you ready to do the same?