Using data to market to the right customer at the right time not only saves you money, but also caters to customers who are interested in what you have to offer.

Marketing to the right customers with key customer data is crucial to the success of your e-Commerce store. Focusing on who your shoppers are and how they engage with your brand makes marketing more affordable, efficient and effective while increasing your online sales.

Identification and Engagement

Powerful analytics tools are available for you to understand your core customer. Using the right data and matric will help you identify market gaps, meet customer expectations and grow your e-Commerce sales. Which data insights should you be using? The answer will help you identify and engage with your customers.

  1. Traffic Sources

    Understanding where most of your traffic comes from can provide a valuable insight into who your target customer is, as well as their shopping habits. You can monitor your traffic via trackable links that give you deep insight into metrics like how many times a link was viewed, and what brought a viewer to your e-Commerce store.

  2. Demographic Data

    An analytics tool should be integrated in your e-Commerce store, so you can easily track your customers’ demographic data. Knowing their age, gender, income and other factors will allow you to draw conclusions and identify a target market. Once you know who your target audience is, spend some time learning about your customers and how they shop.

  3. Customer Segmenting

    The more information you can gather, the more tailored your marketing strategy can become. Segmenting will allow you to build highly personalized marketing campaigns specific to groups or segments of your customer base.

  4. Social Media Data

    There’s a good chance that your customers and prospective buyers will engage with you via social media than they will through your e-Commerce website or an app. Activity and followers mean nothing if you can’t easily track and analyze them. Using social media analytics tools to learn more about your customers through social media profiles will help you determine if certain platforms are bringing I more engagement than others.

  5. Targeted Ads

    Understanding how your ads perform, and among which demographics will help you engage your online shoppers. Successful ad campaigns can be a treasure trove of data and using metrics to help build out segmented advertising profiles that reach the right audience at the right time are the ultimate reward.

  6. Product Conversion Reports

    Once you have a clear picture of what products or categories perform best, you can build campaigns based on that sector. But to do this, you must have a very in-depth and data focused product conversion report that provides you with metrics like the number of views, abandoned carts, and conversions.


Finding the right customer base is critical to the success of an e-Commerce business. Leverage your data to uncover the best ways to get your marketing message in front of your target audience and build brand loyalty to maximize your ROI.

By | 2018-05-22T17:52:13+00:00 May 22nd, 2018|eCommerce Marketing|

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