Haig Newton, Chief Technology Officer for ConversionPoint Technologies was recently quoted in a MarTechExec article reviewing e-Commerce Marketing: A Guide for Reaching Today’s Customer.
From the article:
“Using AI to personalize the customer journey is a huge value-add to retailers. Retailers that have implemented personalization strategies see sales gains of 6 to 10 percent, a rate two to three times faster than other retailers, according to a report by Boston Consulting Group (BCG).” — Haig Newton, Chief Technology Officer at ConversionPoint Technologies
The MarTechExec takeaway?
“When it comes to reaching your target audience today, e-Commerce marketing is no longer optional. Undeniably, the customer journey starts and often finishes online. e-Commerce marketing is now more critical than ever.” — Lana Moore, Executive Editor at MarTechExec (@martechexec)
Get the full scoop at MarTechExec.