Learn more about ConversionPoint Technologies direct-to-consumer marketing technology Blue Drone.
From the interview:
SMP: Who are your target audience and why?
RT: We have two sides of our business. First, we have a “direct to consumer” side which was really our genesis. We cut our teeth on identifying a product that would sell well and using our technology to lower the customer acquisition cost, capture better metrics and effectively re-market and re-target.
We quickly saw success and began to have companies come to us asking to mirror the same e-Commerce marketing for them. This is when we decided to create an enterprise software as a service (SaaS) offering. Our SaaS customers are high volume sellers of products or “offers” such as insurance and car quotes. We deal with brands to optimize their online sales and lower the cost to acquire a customer.
SMP: Why was BlueDrone created, how long did it take and what does it do?
RT: BlueDrone is one component of our larger platform and is our fulfillment and re-marketing module. For its initial deployment, BlueDrone was in development for about a year.
Read the full interview at Social Media Portal.