How do you increase eCommerce conversions? ConversionPoint CEO, Robert Tallack, recently published an article on that exact topic. Here’s an excerpt:
It sounds simple enough on the surface, but ecommerce (and all that it entails) has become complex. From effective information architecture to SEO and content marketing, having the right strategies can have a big impact on revenue.
BigCommerce released some 2017 ecommerce statistics that should make etailers sit up and take notice:
- 51 percent of Americans prefer to do their shopping online
- 96 percent of U.S. shoppers have made an online purchase in their life, 80 percent in the past month alone
- Ecommerce is growing at a rate of 23 percent year over year, yet 46 percent of U.S. small businesses do not have a website
- Online orders increased 8.9 percent in Q3 2016, but average order value (AOV) increased only 0.2 percent, indicating that transactional growth is outpacing total revenue
If you are a small business owner reading this, we are going to assume you’ve gotten past the “having a website” issue. So, how do you increase ecommerce conversions? Throw more ad dollars at it or maybe focus on SEO? There has to be a magic pill, right?
It sounds simple enough on the surface, but ecommerce and marketing strategies have become pretty complex. Our team works daily to pull together the best strategies and tactics to get the best out of marketing conversions. From effective information architecture to SEO and content marketing, having the right strategies can have a big impact on revenue.
Read Robert’s recommendations for startup etailers or those trying to grow to increase sales conversions.