Using Data to Find Your Customers
Using data to market to the right customer at the right time not only saves you money, but also [...]
Programmatic Advertising and e-Commerce
Companies are investing a lot more in marketing solutions that eliminate human error, inefficiency and time wasting with programmatic advertising. [...]
Podcast: How to Spend Less & Get More e-Commerce Customers By Using AI
Andre Peschong, Chief Strategy Officer at ConversionPoint Technologies that simplifies e-Commerce for brands by helping them reach more customers for less ad [...]
The State of the Retail Market
Will retailers sink or swim in the current retail environment? We take a look at the current retail outlook. [...]
Adding User-Generated Content to Boost Your e-Commerce Marketing
If you are wondering how you can build your brand loyalty, increase your inbound traffic and reinvigorate your e-Commerce [...]
Crushing It in AI & Beyond
This article was originally published at Thrive Global on April 18, 2018. What does it mean to “Crush It”? Just [...]
Do Chatbots Drive More Conversions Than a Website?
Are chatbots better than an actual website? No, but a recent case study on Kia is a model for [...]
Retailers are Fighting Back Against Amazon
Big box and department store retailers are fighting back against Amazon, and this fight isn’t about winning – it’s about [...]
Go Big with e-Commerce Personalization
The biggest trend in e-Commerce for 2018 is personalization. And when you look at the numbers, it’s hard to deny [...]
Amazon’s Metrics Are Terrible
While Amazon is poised to become a major media business, thanks to its treasure trove of customer buying data, they [...]