How 5G Will Change Digital Advertising
5G is on its way, and it will change digital advertising in more ways than one. Are you ready for [...]
Did GDPR Kill Ad Retargeting?
While Europe’s privacy law, GDPR, was meant to be the end of ad retargeting as we know it, the short [...]
Advertising in the Post-GDPR World
GDPR has placed many restrictions on the digital advertising marketplace. Despite the squeeze, the immediate and long-term corrective measures will [...]
Videos for e-Commerce
Product videos for e-Commerce are extremely effective in not only enhancing the online shopping experience, but also in turning a [...]
ReTargeter Case Study: Total Wine & More
Ever wonder what some real-life results are for companies who invest in retargeting as a proactive, long-term strategy to drive [...]
What’s Your Return on Audience Data (ROAD)?
Audience data is as good as gold when it comes to the returns that you can earn from it. You [...]
ConversionPoint’s Peter Nguyen Wins Prestigious EY Entrepreneur of the Year Award
ConversionPoint Technologies is proud to announce that founding director and chairman Peter Nguyen has won the Ernst & Young Entrepreneur [...]
Digital Ad Strategies for e-Commerce
While e-Commerce continues to explode with growth, it comes to no surprise that emerging e-Commerce companies must come up [...]
Retargeting Basics: Recommendations from ReTargeter’s Experts
Sellpoints/ ReTargeter’s VP of Client Services & Strategy, Marlo Schneider, was recently quoted on the American Marketing Association’s blog [...]
Facebook Ad ROI: Are You Getting What You Paid For?
While privacy issues are top of mind for users of the Facebook platform, the biggest threat to the social network [...]